"Buying organic 'gives you boost'"

"Buying organic 'gives you boost'", BBC News, 2004 September 4.

New research suggests that buying organic food can make people feel better, even before they eat any of it.

Supermarket chain Sainsbury's says simply making the choice to buy organic can induce a sense of well-being.
....
One nutritionist says people feel organic food can even boost emotional and mental health, increasing their sense of wellbeing and optimism when they choose the food they think is healthier, BBC correspondent Nicola Carslaw says.

Yes, it's called the placebo effect, you scientific illiterate. It means that something's effect on the human body is, as they say, "in the mind". In other words, someone who's actually taken high school biology will realize that your article actually discredits assertions about the inherent benefits of an organic diet rather than supports them, as you seem to intend. And this from someone who does most of his grocery shopping at farmers' markets and Whole Foods.

I've come to expect biased news coverage, not just from the BBC, but from everybody. But lazy, unquestioning science coverage?